Simon is an experienced director who has a love for storytelling of all kinds, and is especially known for his comedic work. His love affair with comedy began in the late nineties, when he was part of the grammy winning comedy duo Gramsespektrum. Although he had a Masters Degree in Political Science the success of Gramsespektrum stirred him in the direction of writing and eventually directing TV series. As a director he has massive experience in doing both traditional TV ads, as well as developing and shooting branded entertainment content - typically in the form of humorous music videos or character based web series. Simon sees humour as a necessary ingredient when we try to describe the human condition.